portfolio

Dani

Odiamar

A SOCIAL MEDIA JACK OF ALL TRADES WHO CAN HELP YOU STRATEGIZE, CREATE, EDIT, MANAGE, AND GROW!

@danielleodiamar

HI@DANIODIAMAR.COM

Who I've Worked With

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Brand Storytelling

Leading NYFW’s organic social media content coverage during live events, I was tasked with bringing a highly exclusive industry event to the masses that captured the world of high fashion in a compelling way. With a team of incredible photographers, videographers, and editors, NYFW’s social accounts brought audiences into the artistry and luxury of every aspect of the event; backstage, runway, street style, and stunning design details.

Aspiration Meets Access

Returning to NYFW as a content consultant, I worked as the key social lead for Rodarte’s special NYFW event sponsored by Afterpay. This was a mix of a ticketed exhibit, panel talk, and VIP afterparty, one of the few NYFW events that had a publically accessible component. My role in producing social coverage was to align all stakeholders on balancing sponsor promotions and ticket sales (which sold out) with maintaining the aspirational luxury brand image of both Rodarte and NYFW.

Building Community

In 2021, the year before Milk Makeup built out their in-house Influencer Marketing team, I developed and managed a 360 campaign process for their paid influencer partnerships. This included strategy, partner identification, outreach, briefing, reporting and billing. Working with the Milk team for over a year my work helped create a process for launching new products and developed relationships with key influencers who became a core group of Milk’s trusted partner network whom they still work with today.

Creating Virality

While managing social media for nine of Quality Branded’s restaurants, I saw an opportunity to support one of their less popular restaurants, Quality Bistro by focusing content on their Butter Service appetizer board. Utilizing the same assets to create several videos, the strategy went viral with over 3M video views and Quality Bistro is now one of their most popular restaurants.

To build on the success of Butter Service’s virality, the team quickly responded by creating a dessert version of their most popular dish. Following the same strategy of creating slightly different versions of the same asset to generate viral awareness, the launch of Birthday Butter Service garnered over half a million video views (640k)

Editing

Don’t let your past assets go to waste! I excel at taking existing creative and finding ways to transform them into multiple different social-first videos

The Hero Cosmetics Dissolve Away Cleansing Balm launch campaign utilizing the same assets in various formats garnered 197.3k video views

Educating

When Bluedoor, an urgent care center in LA, began expanding into wholistic wellness services, they tasked me with directing, shooting, and editing a set of videos that helped educate their audience on these new services.

Personal Content Examples

day in the life

routine

EDITOR POV

( produced & directed by me)

GRWM + VO

GRWM + text

GRWM + speaking

UNBOXING ASMR

COME WITH ME TO...

Product closeups

PRODUCT TEST & REVIEW

APPLICATION Closeups

TRENDING SONG

TRENDING SOUND

CUSTOM SOUND EFFECTS

use of native features

Ways to Work Together:

Thanks for your interest in my social media work. Here are a few of my most requested services.

If you'd like to learn more about these offerings or have other ideas of how I can help you, please reach out – I'd love to discuss the possibilities with a free introductory call!

HI@DANIODIAMAR.COM

“A jack of all trades is a master of none, but oftentimes better than a master of one.”